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We are also planning to expand our horizons by opening branches in other towns and cities. We also have to finance our research and development department so as to explore the opportunities and threats in these new markets.

-Product:

The company offers these services

Banners, Vinyl  stickers, Posters, Logo designs , Receipt /Invoice books, Bulk printing ,Business cards ,Branding (office and car) ,Website designing , Profile /Business plan and Proposal  writing ,Flyers ,brochures, brand specification manuals, Calendars ,Merchandising platforms and Brochures

 Everyone is our potential customer, which means our market is broad. People are receiving our services very well, though they are getting these services from other rivals.

Competition is stiff since there are a number of rivals in this trade, but as I have mentioned earlier we have a broad market. We also face indirect competition from the brokers who are supplying low cost and poor quality into the market thereby cutting our throats as far as pricing is concerned.

However our services are unique, we have external sales representatives, who move around, both in the CBD during working hours (so as to capture the working class) and also in the residential areas.

Our company is also quality focused, thus unlike other rivals in the trade we are trying to come up with a unique brand which mainly focuses on supplying high quality services.